BTS joins hands with the United Nations Children’s Fund (UNICEF) to stage campaigns against violence toward children and teens around the world, with the hope of making the world a better place through music.

The campaign idea was introduced by the group as a sponsorship to #ENDviolence, a UNICEF global campaign aimed at the protection of young people so they can live without the fear of violence
“In the year since UNICEF and BTS joined together to eradicate violence against children, we have raised over 1.6 billion won,” said UNICEF Korea in a statement. “During it, they have continued to spread their positive influence, such as with the UN General Assembly ‘Speak Yourself’ speech.”

The Love Myself campaign has raised funds based on direct donations and a percentage of the income from the Love Yourself series and other related goods. At the launch of the event last year, BTS and its label Big Hit Entertainment announced they planned to donate 500 million (around $447,000 USD) KRW.
Though it’s not updated in real time — it currently states that the fund has accumulated 1.15 billion KRW — the Love Myself website has recorded over 6.7 million uses of the hashtag #BTSLoveMyself.